CoC Network Partners with Blue Cross and Blue Shield of LA promote Healthy Lifestyles

Blue Cross and Blue Shield of Louisiana observed African-American Heritage Month by calling for “one people, one vision for a healthy Louisiana. To promote health, wellness and celebrate Louisiana’'s rich diversity, the state'’s largest domestic and non-profit insurer partnerered with the Mall of Louisiana to host a month-long celebration of living African-Americans who support healthy lifestyles.

Frankie Poland, regional coordinator, shares with East Baton Rouge 

Parish Mayor/President  Melvin "Kip" Holden about the SU Ag Center's Communities of Color Network.

“Living Legends: Building a Legacy of Health in Mind, Soul and Body” was a series of events held at the Mall's Center Court.  Every Wednesday during the month of February, from 11 a.m. to noon, the Heritage Reading Series feature prominent African-Americans from the Baton Rouge region delivering readings of works by Black thought leaders.

  

Living Legends culminated the activity on February 26th with a Health Expo where Frankie Poland, regional coordinator expertly displayed a booth impacting the negative impact of secondhand smoke and the harmful impact of tobacco products.  The Expo coincided with the American Heart and American Stroke Associations’ Power to End Stroke Mall Walk.  Participants were able to get free health information and other wellness services provided by Blue Cross and other health professionals from throughout the region.  Poland met with East Baton Rouge Parish Mayor/President Melvin "Kip" Holden to discuss Southern University's role in eradicating, reducing tobacco products in the African-American communities.